Predictive Media’s Ted Talk

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This post isn’t about TED, it’s about Teddy. Teddy Roosevelt called the presidency, a “bully pulpit.” He liked the idea of speaking directly to the public with the expectation the public would then apply pressure on Congress to support his positions. In that sense, Roosevelt is a great role model …

Messaging in the Model: The Power of Triads

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Fill in the blank: ___________ blind mice. ___________ little pigs. ___________ musketeers. You know the answer …right? As the old School House Rock cartoon told us, “Three – it’s a magic number.” It’s actually more than magic, it’s one of the most powerful storytelling and persuasion devices in human communication. The …

Messaging in the Predictive Interviewing Model: An Image Repair Theory Case Study

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Abstract George C. Scott’s unforgettable character, Buck Turgidson in Stanley Kubrick’s classic Dr. Strangelove (1964) reminded moviegoers of the trouble that comes when spaghetti hits a fan. Crisis communication managers always worry about those moments because true to the imagery evoked by Tugidson’s metaphor, crisis situations are messy, can’t be …

EpiPen Pricing Puts the Predictive Interviewing Model to the Test

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Communication models work to simplify complex phenomena by focusing on the most relevant dimensions and useful particulars. Models help us see and understand relationships and all us to see patterns. They provide structure in an environment of uncertainty, and while they never perfectly reflect reality – because they’re not supposed …

Why Actively Derailing a Reporter During a Media Interview Doesn’t Work​

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We built the Predictive Interviewing Model on an in-depth analysis of 505 interviews, most of which were conducted as part of business stories. The reason? We wanted a high-integrity data set that represented, generally speaking, “normal” interviewing circumstances. That research uncovered the six question-types reporters use most often, and the …

When “Knowing a Guy” is Better Than Trying to Know It All

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When should you take on training yourself and when is it better to seek an outside consultant? The inimitable CBS News reporter, anchor and commentator, Eric Sevareid described a consultant as, “any ordinary guy more than fifty miles from home.” Pretty funny, but with respect to Sevareid, traditional in-house training …