Non Verbals are Key to Come Across Confident in Crisis Communication

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Media trainer Russ Rhea demonstrates how the performance of United Airlines CEO Oscar Munoz is a good example of why non verbals are critical to come across well in crisis communication. Transcript Russ Rhea, Predictive Media Network: United Airlines continues to work toward recovering from the passenger dragging incident last …

What Makes A Soundbite?

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Before going into a media interview, it’s important to know how broadcast editors work and what they’re looking for in the short snippets that make it into the news. Predictive Media Network trainers Ron Oliveira and Russ Rhea share some advice on how to deliver the perfect soundbite. Transcript Russ …

Techniques for Controlling Body Language in Media Interviews and Presentations

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Distracting hand gestures, bad posture and moving around too much can derail a media interview or presentation. Media Trainer Russ Rhea puts on his dance moves to demonstrate the sure-fire “Saturday Night Fever Pose” to avoid distractions. Transcript Hi, I’m Russ Rhea with the Predictive Media Network. In our predictive …

The Clarifier Question and Why You Need to Be Ready

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Transcript Journalists seek to get a quick summary and conclusion from an interview. So they often ask questions intended to get you to CLARIFY their interpretation of your conclusion. Hi, I’m Russ Rhea with the Predictive Media Network. In our Predictive Interviewing Model, extensive research shows reporters ask seven types …

Staying in the Present: Responding to Hypothetical Questions in a Media Interview

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You have a one in five chance you’ll get asked a hypothetical question in a media interview. Let Media Trainer Russ Rhea show you how to answer them correctly. Transcript: Russ Rhea: In a media interview, reporters have a tendency to ask about negative things in the past or try to …

The Righteous Turn: How to Back Up an Aggressive Reporter

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Seasoned reporters are becoming less likely to accept an answer to a question where the spokesperson transitions to a pre-planned, canned soundbite. Russ Rhea with the Predictive Media Network has some tips on how to deal with an aggressive reporter in an interview. Transcript Russ Rhea: In this segment, we …