Non Verbals are Key to Come Across Confident in Crisis Communication

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Media trainer Russ Rhea demonstrates how the performance of United Airlines CEO Oscar Munoz is a good example of why non verbals are critical to come across well in crisis communication. Transcript Russ Rhea, Predictive Media Network: United Airlines continues to work toward recovering from the passenger dragging incident last …

Predictive Media’s Ted Talk

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This post isn’t about TED, it’s about Teddy. Teddy Roosevelt called the presidency, a “bully pulpit.” He liked the idea of speaking directly to the public with the expectation the public would then apply pressure on Congress to support his positions. In that sense, Roosevelt is a great role model …

Messaging in the Model: The Power of Triads

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Fill in the blank: ___________ blind mice. ___________ little pigs. ___________ musketeers. You know the answer …right? As the old School House Rock cartoon told us, “Three – it’s a magic number.” It’s actually more than magic, it’s one of the most powerful storytelling and persuasion devices in human communication. The …

What Makes A Soundbite?

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Before going into a media interview, it’s important to know how broadcast editors work and what they’re looking for in the short snippets that make it into the news. Predictive Media Network trainers Ron Oliveira and Russ Rhea share some advice on how to deliver the perfect soundbite. Transcript Russ …

Techniques for Controlling Body Language in Media Interviews and Presentations

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Distracting hand gestures, bad posture and moving around too much can derail a media interview or presentation. Media Trainer Russ Rhea puts on his dance moves to demonstrate the sure-fire “Saturday Night Fever Pose” to avoid distractions. Transcript Hi, I’m Russ Rhea with the Predictive Media Network. In our predictive …

The Clarifier Question and Why You Need to Be Ready

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Transcript Journalists seek to get a quick summary and conclusion from an interview. So they often ask questions intended to get you to CLARIFY their interpretation of your conclusion. Hi, I’m Russ Rhea with the Predictive Media Network. In our Predictive Interviewing Model, extensive research shows reporters ask seven types …