Senator Ted Cruz Uses the “Keyword Trick” to Pivot from Negative Questions

Russ Rhea Uncategorized, Videos Leave a Comment

Texas Senator Ted Cruz recently faced some tough questions about a campaign commercial that mocks his opponent. In a high profile live cable news interview to respond, Cruz utilized a classic technique to transition away from negative questions. Russ Rhea with the Predictive Media Network explains the “keyword trick.” TRANSCRIPT …

Top Media Interview Blunders of 2017

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Media trainer Russ Rhea of the Predictive Media Network counts down the Top 5 Media Interview Blunders of 2017. Cam Newton and Anthony Scaramucci are just some of those responsible for memorable gaffes in the annual list of media faux pas. TRANSCRIPT Russ Rhea: We often take a look at …

Predictive Media’s Ted Talk

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This post isn’t about TED, it’s about Teddy. Teddy Roosevelt called the presidency, a “bully pulpit.” He liked the idea of speaking directly to the public with the expectation the public would then apply pressure on Congress to support his positions. In that sense, Roosevelt is a great role model …