When a reporter tries to get the sound bite they want

Russ Rhea Videos Leave a Comment

Media Trainer Russ Rhea with the Predictive Media Network took some time during a training with the Cabernet Grill, recently named one of the nation’s best wine restaurants, to give some advice on how to handle a common journalist tactic. It’s called the “Clarifier Question,” when a reporter tries to …

Senator Ted Cruz Uses the “Keyword Trick” to Pivot from Negative Questions

Russ Rhea Uncategorized, Videos Leave a Comment

Texas Senator Ted Cruz recently faced some tough questions about a campaign commercial that mocks his opponent. In a high profile live cable news interview to respond, Cruz utilized a classic technique to transition away from negative questions. Russ Rhea with the Predictive Media Network explains the “keyword trick.” TRANSCRIPT …

Top Media Interview Blunders of 2017

Russ Rhea Videos Leave a Comment

Media trainer Russ Rhea of the Predictive Media Network counts down the Top 5 Media Interview Blunders of 2017. Cam Newton and Anthony Scaramucci are just some of those responsible for memorable gaffes in the annual list of media faux pas. TRANSCRIPT Russ Rhea: We often take a look at …