Predictive Media’s Ted Talk

Jeff Hahn Articles Leave a Comment

This post isn’t about TED, it’s about Teddy. Teddy Roosevelt called the presidency, a “bully pulpit.” He liked the idea of speaking directly to the public with the expectation the public would then apply pressure on Congress to support his positions. In that sense, Roosevelt is a great role model …

Messaging in the Model: The Power of Triads

Jeff Hahn Articles Leave a Comment

Fill in the blank: ___________ blind mice. ___________ little pigs. ___________ musketeers. You know the answer …right? As the old School House Rock cartoon told us, “Three – it’s a magic number.” It’s actually more than magic, it’s one of the most powerful storytelling and persuasion devices in human communication. The …

Download our Presidential Debate-inspired BINGO card

Matthew Lyle Articles Leave a Comment

To borrow a famous phrase from Trump, tonight’s presidential debate is “gonna be huuuuuuge!” Political strategists and network executives say the total viewership could be as high as 100 million viewers. That’s Super Bowl numbers! There’s sure to be fireworks, but just in case the debate doesn’t keep your attention …

EpiPen Pricing Puts the Predictive Interviewing Model to the Test

Jeff Hahn Articles Leave a Comment

Communication models work to simplify complex phenomena by focusing on the most relevant dimensions and useful particulars. Models help us see and understand relationships and all us to see patterns. They provide structure in an environment of uncertainty, and while they never perfectly reflect reality – because they’re not supposed …

Ten Tips To Improve Your On-Camera Personality

Russ Rhea Articles Leave a Comment

Watching yourself perform on camera can be a painful experience, even after years of on-camera interview experience. As tough as it may be, there’s just no escaping that video is the thing; for customer outreach, new business development and even reputation management. It’s not just media spokespeople that find themselves …

Why Actively Derailing a Reporter During a Media Interview Doesn’t Work​

Jeff Hahn Articles Leave a Comment

We built the Predictive Interviewing Model on an in-depth analysis of 505 interviews, most of which were conducted as part of business stories. The reason? We wanted a high-integrity data set that represented, generally speaking, “normal” interviewing circumstances. That research uncovered the six question-types reporters use most often, and the …

When “Knowing a Guy” is Better Than Trying to Know It All

Jeff Hahn Articles Leave a Comment

When should you take on training yourself and when is it better to seek an outside consultant? The inimitable CBS News reporter, anchor and commentator, Eric Sevareid described a consultant as, “any ordinary guy more than fifty miles from home.” Pretty funny, but with respect to Sevareid, traditional in-house training …