How to Handle Last Minute Media Requests

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Predictive Media Network trainers Russ Rhea and Julia Hilder list the top complaints they hear from clients about working with the media. In the second part of this video series, Rhea has some suggestions on what to do when the media requests last minute interviews and don’t leave you much …

Senator Ted Cruz Uses the “Keyword Trick” to Pivot from Negative Questions

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Texas Senator Ted Cruz recently faced some tough questions about a campaign commercial that mocks his opponent. In a high profile live cable news interview to respond, Cruz utilized a classic technique to transition away from negative questions. Russ Rhea with the Predictive Media Network explains the “keyword trick.” TRANSCRIPT …