Great Strategy to Respond to Trap Questions

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Pointing out a question is impossible to answer can often be an effective way to respond to a “no win” question. Media trainer Russ Rhea with the Predictive Media Network shows a terrific example of a strategy on how to transition or bridge away from on-the-spot questions. Critic Wesley Morris …

Top Media Interview Blunders of 2018

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The Predictive Media Network presents its annual list of the best of the worst in media interviews. For 2018, Coach Nick Saban, Education Secretary Betsy DeVos and Facebook’s Mark Zuckerberg are among those making the list of the top media interview blunders of 2018. Media Trainer Russ Rhea has the …

Off Topic Questions-How to Respond

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Media trainers Russ Rhea and Julia Hilder list the top complaints they hear from clients about working with the media. In this segment, Hilder has some tips on how to respond to reporter questions that are off topic.

The Most Important Non Verbal, Eye Contact

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Media trainer Russ Rhea points out how to avoid what could be the biggest distraction with on-camera media interviews and presentations. If you have wandering eyes. you will quickly lose engagement with the audience. TRANSCRIPT Hi, I’m Russ Rhea with the Predictive Media Network. This time coming to you from …

How to Handle a Reporter Ambush

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With the rise of investigative journalism, more and more public officials are facing being confronted by a journalist unexpectedly. Media trainer Russ Rhea with the Predictive Media Network has some tips on what to do if you are ever subjected by an ambush interview.

3 Message Themes to Prioritize in Crisis Communication

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During a recent crisis communication workshop in Kansas City with one of our food industry clients, The Predictive Media Network’s Russ Rhea was joined by Jenny Gregorcyk from Apron Food PR. They discussed some important message themes to keep in mind when responding to a crisis. TRANSCRIPT: Jenny Gregorcyk: Hey …

When a reporter tries to get the sound bite they want

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Media Trainer Russ Rhea with the Predictive Media Network took some time during a training with the Cabernet Grill, recently named one of the nation’s best wine restaurants, to give some advice on how to handle a common journalist tactic. It’s called the “Clarifier Question,” when a reporter tries to …