The Most Important Non Verbal, Eye Contact

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Media trainer Russ Rhea points out how to avoid what could be the biggest distraction with on-camera media interviews and presentations. If you have wandering eyes. you will quickly lose engagement with the audience. TRANSCRIPT Hi, I’m Russ Rhea with the Predictive Media Network. This time coming to you from …

How to Handle a Reporter Ambush

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With the rise of investigative journalism, more and more public officials are facing being confronted by a journalist unexpectedly. Media trainer Russ Rhea with the Predictive Media Network has some tips on what to do if you are ever subjected by an ambush interview.

3 Message Themes to Prioritize in Crisis Communication

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During a recent crisis communication workshop in Kansas City with one of our food industry clients, The Predictive Media Network’s Russ Rhea was joined by Jenny Gregorcyk from Apron Food PR. They discussed some important message themes to keep in mind when responding to a crisis. TRANSCRIPT: Jenny Gregorcyk: Hey …

When a reporter tries to get the sound bite they want

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Media Trainer Russ Rhea with the Predictive Media Network took some time during a training with the Cabernet Grill, recently named one of the nation’s best wine restaurants, to give some advice on how to handle a common journalist tactic. It’s called the “Clarifier Question,” when a reporter tries to …

Senator Ted Cruz Uses the “Keyword Trick” to Pivot from Negative Questions

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Texas Senator Ted Cruz recently faced some tough questions about a campaign commercial that mocks his opponent. In a high profile live cable news interview to respond, Cruz utilized a classic technique to transition away from negative questions. Russ Rhea with the Predictive Media Network explains the “keyword trick.” TRANSCRIPT …