Media Training Workshops

Who knows what a reporter will ask? We do. A hidden pattern drives every media interview, and our training cracks the code so that you can deliver a confident, effective message at every media opportunity. Video-based coaching is provided throughout the session using multiple client centered news clips for an interactive customized training experience.

We offer half-day and full-day media training workshops that can scale from one to 50 participants, and with our innovative pop-up TV studio, we can conduct the training at a location of your choosing. Participants receive video recordings of their practice sessions and a Predictive Interviewing pocket guide with built-in messaging templates to ensure a winning interview experience. Trusted by top CEOs and Communication Directors across the country, we’ve prepared spokespeople for interviews on the local news, press conferences, 24-hour news channels and high stakes presentations.

The training with Predictive Media Network was top notch. The trainers were excellent with making our group of physicians feel comfortable doing practice interviews in front of their peers. Having the instruction on key techniques followed by hands-on practice and instant feedback will no doubt give them confidence to face the media.Dan Stultz
MD, FACHE, FACP / Texas A&M Health Science Center
Round Rock Campus

Case Study:

A high profile healthcare organization client wanted to get their doctors in front of the media on a regular basis, fighting against the competition for media spots that pop up quickly and are challenging for doctors to accommodate around patients. Many of these physicians were reluctant to speak to the media and were looking for help to ease nervousness, as well as find the key messages to relay in a simple and warm way.

When the need arose to not only train doctors at one metro area, but several of their hospitals across Texas, the Predictive Media Network team traveled to various cities and offered customized media training using our pop-up studio set. Because our curriculum emphasizes on camera practice, the doctors quickly learned what to expect and how to stay in control of an interview, and how to share their carefully crafted sound bites in a way viewers can understand.

Today, the doctors in this major Texas hospital system are poised, confident, and willing to engage with the media when opportunities arise. This has led to dozens of successful media appearances and dramatically improved awareness of the organization’s services in the community.

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