What Makes A Soundbite?

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Before going into a media interview, it’s important to know how broadcast editors work and what they’re looking for in the short snippets that make it into the news. Predictive Media Network trainers Ron Oliveira and Russ Rhea share some advice on how to deliver the perfect soundbite. Transcript Russ …

Head and Tail Message: Best Approach to the First Interview Question

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Florida Governor Rick Scott’s recent network live interview concerning the Zika virus is an interesting example of a common strategy in media interviews. Spokespeople often try to get their message delivered early and often when being interviewed by a journalist. Media trainer Russ Rhea with the Predictive Media Network talks …

Download our Presidential Debate-inspired BINGO card

Matthew Lyle Articles Leave a Comment

To borrow a famous phrase from Trump, tonight’s presidential debate is “gonna be huuuuuuge!” Political strategists and network executives say the total viewership could be as high as 100 million viewers. That’s Super Bowl numbers! There’s sure to be fireworks, but just in case the debate doesn’t keep your attention …

Ten Tips To Improve Your On-Camera Personality

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Watching yourself perform on camera can be a painful experience, even after years of on-camera interview experience. As tough as it may be, there’s just no escaping that video is the thing; for customer outreach, new business development and even reputation management. It’s not just media spokespeople that find themselves …

Why Actively Derailing a Reporter During a Media Interview Doesn’t Work​

Jeff Hahn Articles Leave a Comment

We built the Predictive Interviewing Model on an in-depth analysis of 505 interviews, most of which were conducted as part of business stories. The reason? We wanted a high-integrity data set that represented, generally speaking, “normal” interviewing circumstances. That research uncovered the six question-types reporters use most often, and the …

Flag, Message, Repeat

Jeff Hahn Articles 1 Comment

Flagging follows a formula like the instructions on your shampoo bottle – lather, rinse, repeat. When conducting interviews, using a flag-message-repeat mantra can dramatically improve the control a source has over an interview, no matter how difficult the subject matter. Reporters use six basic question types as they conduct their …