The Predictive Interviewing Model
After years of research and analysis of over 3,000 media interviews and stories, we know:
- Reporters ask only six types of questions.
- The six question types are asked in a predictable sequence.
When you know the question most likely to be asked in an interview, no matter the subject, and the most likely sequence, you can successfully manage any media interview. The Predictive Interviewing Model provides a logical, easy-to-understand method for preparing for high-stakes, high-anxiety situations and has been both tested and trusted by thousands of clients nationwide.
Media Training Workshops
With our pop-up studio, we travel to your organization to provide custom crafted media training.
Crisis Simulation Simulator
Apply our tested crisis communication model and advanced tools to prepare for high-risk situations.
Guest Speaking & Event Workshops
For two decades, our founder Jeff Hahn has utilized speaking opportunities to make organizations more resilient, innovative, and effective when it comes to media communications.